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"The evolving path to profitability: Optimizing ARPU through Effective Subscriber Management"

Unlocking growth through AI-driven insights for video service providers. Optimize revenue & retention with advanced analytics, multi-monetization models, and predictive churn solutions. Download the whitepaper to stay ahead in the evolving video service landscape.

Video service providers need to leverage AI, data, and analytics to reduce customer churn, increase ARPU, and enhance CLV, while adopting a multi-monetization model and predictive churn solutions to optimize revenue and subscriber management effectively. To better understand these topics, Omdia has conducted a survey of high-level executives from video service providers across Europe and North America. Download the whitepaper to learn:

• Strategies for reducing churn
• An analytical approach to increasing ARPU
• The role of subscriber management in reducing churn and increasing revenue
• How to accelerate subscriber management transformation through multi-tenant SaaS solutions

Video service providers, including broadcasters, OTT and streaming services, and pay TV providers, heavily depend on subscription revenue. However, they are confronting significant customer churn, which is expected to worsen in the future. To achieve their profitability objectives, video service providers must prioritize reducing churn rates, boosting average revenue per user (ARPU), and enhancing customer lifetime value (CLV). Implementing AI, data, and analytics is crucial in this process, as they enable the identification of churn patterns and proactive interventions to retain at-risk subscribers. A multi-monetization model, combining SVoD and/or AVoD/FAST offerings, is being adopted to expand the customer base, but a strong AI-powered analytics system is essential to effectively consolidate revenue streams. Predictive churn solutions are gaining popularity to help identify at-risk customers, allowing providers to take pre-emptive actions to retain them and drive ARPU growth. Despite budget constraints, adopting subscriber management systems delivered through a multi-tenant SaaS approach proves to be a cost-effective solution, aiding video service providers in achieving their goals of reducing churn, increasing ARPU, maximizing ROIs, and ultimately enhancing CLV.

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